Vanilla is the fruit of a thick green orchid vine (v. planifolia) that grows wild on the edge of the Mexican tropical forests. The vines, when grown wild, will grow up to the top of tall trees in the jungle. Commercially, the vines are pruned for a few reasons. One is that the vines will not flower until they stop growing. And two, the vines need to be at a height where workers can reach them. Once the vines stop growing they produce clusters of buds that eventually develop into orchids, up to 1000 flowers for one vine. Not all the flowers are hand pollinated though. They are thinned out so as to guarantee good quality beans, albeit fewer in quantity. After hand pollination, the flowers develop into long thin green pods or beans that can grow up to 12 inches (30 cm) long. Average length is about 8 inches long. These tasteless and odorless green pods are hand-picked when they are still not ripe and then the fermentation process begins. The beans are first plunged into hot water and then the 'drying' and 'sweating' process starts. The beans are dried in the sun during the day and then wrapped in the blankets at night so they can sweat. This process can last anywhere from 2 to 6 months until the beans become a very dark brown color and develop a white crystalline substance (or frost) on the outside of the bean, called vanillin. The vanillin is what gives the beans their wonderful flavor and aroma and these beans are prized. At this point the beans are aged to bring out their full flavor, and this can take up to two years. Once dried and cured the vanilla pods need to be kept airtight to retain their wonderful flavor.
According to our (Global Info Research) latest study, the global Vanilla market size was valued at USD 690.9 million in 2022 and is forecast to a readjusted size of USD 357.2 million by 2029 with a CAGR of -9.0% during review period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Global Vanilla key players include International Flavors & Fragrances, Nielsen-Massey, Lochhead Manufacturing Co, Heilala Vanilla, etc. Global top four manufacturers hold a share over 5%.
North America is the largest market, with a share over 50%, followed by China, and Europe, both have a share about 40 percent.
In terms of product, Bean is the largest segment, with a share over 70%. And in terms of application, the largest application is Food and Beverages, followed by Cosmetic, Pharma.
This report is a detailed and comprehensive analysis for global Vanilla market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2023, are provided.
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Market Segmentation
Vanilla market is split by Type and by Application. For the period 2018-2029, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Bean
Extract
Powder
Paste
Market segment by Application
Food and Beverages
Cosmetic
Pharma
Major players covered
International Flavors & Fragrances
Heilala Vanilla
Nielsen-Massey
Lochhead Manufacturing Co
Frontier
Singing Dog
Venui Vanilla
Spice Jungle
Vanilla Queen
Penzeys
Blue Cattle Truck
Sonoma Syrup Company
Hawaiian Vanilla Company
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Vanilla product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of Vanilla, with price, sales, revenue and global market share of Vanilla from 2018 to 2023.
Chapter 3, the Vanilla competitive situation, sales quantity, revenue and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Vanilla breakdown data are shown at the regional level, to show the sales quantity, consumption value and growth by regions, from 2018 to 2029.
Chapter 5 and 6, to segment the sales by Type and application, with sales market share and growth rate by type, application, from 2018 to 2029.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value and market share for key countries in the world, from 2017 to 2022.and Vanilla market forecast, by regions, type and application, with sales and revenue, from 2024 to 2029.
Chapter 12, market dynamics, drivers, restraints, trends, Porters Five Forces analysis, and Influence of COVID-19 and Russia-Ukraine War.
Chapter 13, the key raw materials and key suppliers, and industry chain of Vanilla.
Chapter 14 and 15, to describe Vanilla sales channel, distributors, customers, research findings and conclusion.
Research Data Source:
Primary and secondary research as two components of methodology applied: Primary research is based on online and telephone based survey, i.e. interviews with several key experts with different functions in the market – from industry, trade and customers, associations and external experts such as researchers. Secondary research is based on all kinds of publicly or commercially available sources, such as publications and further information published from industry (annual reports, company websites, press releases, industry journals and trade publications), relevant databases (government, patent, statistics, markets), scientific and technical writings for product information, scientific articles, and further paid data sources.
This study is based on analysis of information obtained continually since 2016 through our research regarding this industry, but updated through the recent months of 2022. During this period, our analysts performs interviews with authoritative and representative individuals in this industry, industry associations, import/export, and other. The interviews were conducted principally with:
- Manufactuers and their competitors
- Distributors, wholesaler, and agents
- Customers
- CEOs/ Marketing Executives
- Business Heads
- Industry Experts
- Technology and Innovation Directors
- Senior Managers
- Program/Project Directors
A full review of published information was also performed to supplement information obtained through interviews. The following sources were reviewed:
- Professional technical journals and papers
- Trade press articles
- Technical conference proceedings
- Product literature
- Company profile and financial information
- Additional information based on previous Global Info Research market studies
- Personal knowledge of the research team.
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