Digital Out of Home or DOOH refers to digital media used for marketing purposes outside of the home. This excludes TV advertising and radio advertising, but includes digital signage.
According to our (Global Info Research) latest study, the global Digital OOH (DOOH) market size was valued at USD 7529.5 million in 2022 and is forecast to a readjusted size of USD 12860 million by 2029 with a CAGR of 7.9% during review period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
This report is a detailed and comprehensive analysis for global Digital OOH (DOOH) market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2023, are provided.
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This report profiles key players in the global Digital OOH (DOOH) market based on the following parameters - company overview, production, value, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include JCDecaux, Clear Channel Outdoor, Focus Media, Stroer and Lamar Advertising, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.
Market segment by Type
Transit Advertising
Billboard
Street Furniture Advertising
Others
Market segment by Application
BFSI
IT and Telecom
Automotive and Transportation
Education
Entertainment
Healthcare
Consumer Goods and Retail
Government and Utilities
Real Estate
Market segment by players, this report covers
JCDecaux
Clear Channel Outdoor
Focus Media
Stroer
Lamar Advertising
Outfront Media
Global (Exterion Media)
oOh!media
APG SGA
Publicis Groupe (Metrobus)
Intersection
Ocean Outdoor
Adams Outdoor Advertising
Capitol Outdoor
Blue Outdoor
Primedia Outdoor
Lightbox OOH Video Network
Captivate Network
Burkhart Advertising
Euromedia Group
Stott Outdoor Advertising
AirMedia
TOM Group
White Horse Group
Phoenix Metropolis Media
Balintimes Hong Kong Media
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Digital OOH (DOOH)
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Digital OOH (DOOH) product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of Digital OOH (DOOH), with price, sales, revenue and global market share of Digital OOH (DOOH) from 2018 to 2023.
Chapter 3, the Digital OOH (DOOH) competitive situation, sales quantity, revenue and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Digital OOH (DOOH) breakdown data are shown at the regional level, to show the sales quantity, consumption value and growth by regions, from 2018 to 2029.
Chapter 5 and 6, to segment the sales by Type and application, with sales market share and growth rate by type, application, from 2018 to 2029.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value and market share for key countries in the world, from 2017 to 2022.and Digital OOH (DOOH) market forecast, by regions, type and application, with sales and revenue, from 2024 to 2029.
Chapter 12, market dynamics, drivers, restraints, trends, Porters Five Forces analysis, and Influence of COVID-19 and Russia-Ukraine War.
Chapter 13, the key raw materials and key suppliers, and industry chain of Digital OOH (DOOH).
Chapter 14 and 15, to describe Digital OOH (DOOH) sales channel, distributors, customers, research findings and conclusion.
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